The Value of Handcrafted Social Media Content

Open Facebook, Instagram, or Twitter right now. Scroll through for a full two minutes. How many ads did you see? My guess is at least three. But let's be honest- sometimes it's more like 100. Social media advertising is quickly becoming the most popular, most-used advertising method due to high material costs and labor involved in print advertising. And there's a good reason. In terms of the number of daily users and the number of industries that can be found on the platforms, social media is seemingly the best place to start your marketing journey. But that's where businesses go wrong. Real-time post analytics consistently demonstrate the fact that it takes more than a simple post to grab viewers' attention. The post has to be eye-catching to make a first impression, well-constructed and legible to keep viewers reading through the WHOLE post, and valuable enough that users want to share or engage with the content.

Can't I get this from apps like Canva and Spark Post?

App developers saw the increasing demand for aesthetically pleasing visual content and acted quickly; Thus, Canva, Pablo, Spark Post, and a myriad of other social media content creation programs were born. Today, Canva, the most popular of these drag-and-drop graphics programs, is worth over $1 billion. There's nothing wrong with a platform that allows non-designers to create their own graphics. The problem is when these graphics are used as the main way to market a business/organization. Would you rather view content created by people using the same preset library of fonts and graphics, or content from designers with individual creativity and skillsets? The answer is clear, and consumers are smart enough to tell the difference.

"Handcrafted" social media employs the use of sophisticated software like Adobe Illustrator and Photoshop, which requires years of training and experience to master. The Rare Victory team fearlessly approaches handcrafted content with custom icons, flawlessly-edited written copy, and high-impact visuals. Our specialists keep a constantly-changing library of professional fonts and create graphics from scratch using vector illustration and photo manipulation. The important part of social media advertising is that first 1.7 seconds of ad viewing- and we have it down to a science.

In this fast-paced, technologically-driven world, advertising is a difficult game. But Rare Victory's team of MVP's can conquer any audience, converting online visitors into paid leads. See what our team can do for you by getting started with a free consultation today.